Using Data Science to Increase CTR for CPC Ad CampaignsCHF0
About this course
Curious about how data science can be applied to make ad campaigns more effective? Dominic Herzog explains in this 1 hour TX Talk
In this 1 hour TX Talk Dominic will describe the data science and machine learning techniques he used to increase click-through-rates (CTR) for cost-per-click ad campaigns for Goldbach by 20%!
Dominic has already presented this talk once to the EPFL and while it assumes a degree of understanding of the topic in general, it will likely be of interest to anyone concerned with B2C analytics and performance.
Thursday 26th March, 3pm – 4pm (plus additional time for QA)
Remote on Google Hangouts Meet – detailed in Google Calendar after you register
Free! Please do register below as normal though so we have your details.