Using Data Science to Increase CTR for CPC Ad Campaigns

Using Data Science to Increase CTR for CPC Ad Campaigns

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tx-talk-data-science-increase-ctr

About this course

Curious about how data science can be applied to make ad campaigns more effective? Dominic Herzog explains in this 1 hour TX Talk

Description

In this 1 hour TX Talk Dominic will describe the data science and machine learning techniques he used to increase click-through-rates (CTR) for cost-per-click ad campaigns for Goldbach by 20%!

Dominic has already presented this talk once to the EPFL and while it assumes a degree of understanding of the topic in general, it will likely be of interest to anyone concerned with B2C analytics and performance.

Date

Thursday 26th March, 3pm – 4pm (plus additional time for QA)

Remote Location

Remote on Google Hangouts Meet – detailed in Google Calendar after you register

Price

Free! Please do register below as normal though so we have your details.

Register