Organic Growth with SEO and Content Marketing
Day 1
Introduction
Day 2
Deep Dive

Organic Growth with SEO and Content Marketing

Free

About this course

Do you want to improve your organic performance, or want to convert more users into buyers? We will show you how to own organic results or create engaging content that your users will love.

Description

Day One
  • What is SEO? Short Introduction
  • Why should you invest into SEO?
  • How SEO can help your improve brand awareness?
  • How SEO can help you increase the number of leads, conversions?
  • Technical SEO overview…
  • SEO audit – what does it cover and why it’s important
  • Metadata and on-page optimization
  • Link profile – off-page optimization techniques
  • Website speed analysis
  • UX analysis
Day Two
  • What is content marketing and how CM helps the SEO efforts
  • Inbound and outbound marketing techniques
  • The power of storytelling
  • Content marketing strategy
  • Generating content ideas
  • Content types and platforms
  • Promoting content
  • Measuring performance
  • Content marketing framework – AKA Creating an automated content machine

Target Audience

Anyone in marketing, product or engineering that’s involved in SEO and content marketing.

Duration

Two days

Course Date

Delayed until further notice

Location

Tamedia building, Werdstrasse 21, Zürich, room TBA

Price

Full Price: 600 CHF total, for 2 days

Early Bird: 300 CHF for 2 days, if you register by 14th November 2019

Register for this Course

Registration suspended for now until we have a new date

Syllabus

Day 1
Introduction

What is SEO? Short Introduction Why should you invest into SEO? How SEO can help your improve brand awareness? How SEO can help you increase the number of leads, conversions? Technical SEO overview... SEO audit – what does it cover and why it’s important Metadata and on-page optimization Link profile – off-page optimization techniques Website speed analysis UX analysis

Day 2
Deep Dive

What is content marketing and how CM helps the SEO efforts Inbound and outbound marketing techniques The power of storytelling Content marketing strategy Generating content ideas Content types and platforms Promoting content Measuring performance Content marketing framework – AKA Creating an automated content machine

Members

Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.

Total numbers of students in course