How can you leverage cookies? Ever wondered what “Sessions” really mean? How do you make sure that you are reading the correct data? This course can help you get a basic understanding of Google Analytics and user tracking, with a mix of concepts and practical examples.

Description

The course will be structured so that every theoretical explanation will be followed by practical examples. Participants will be able to have their own cases analysed, if sent beforehand…

What You’ll Learn

• How tracking works
  • Cookies and web technology
  • Google Analytics
  • Google Tag Manager
• Metrics and custom dimensions
  • Sessions, Users, Bounce rate
  • Pageviews, Time on page, Pages per session
  • Custom dimensions and content groups
• Channels, events and goals
  • Sources and mediums
  • Event structure
  • Goal definitions
• Set-up a view
  • Filters
  • Segments

Target Audience

Product managers, Marketing managers, Data Scientists, CPOs, CMOs

Pre-Requisites

No prior experience is required. If you have basic experience with Google Analytics or other tracking platforms, this course will still be useful to you.

Register for this Course